Healthcare Foundation
of Cape Cod
When the Healthcare Foundation of Cape Cod realized that they needed a better way to communicate their fundraising efforts to area residents, they knew two things. The first was that they would need to address growing concerns among donors that their contributions were not being used effectively. And the second was that they needed Nova Healthcare Marketing.
Partnership
Nova began working with Cape Cod Healthcare when they helped create a strategic marketing plan to unite the three main elements that formed the system—Cape Cod Hospital, Falmouth Hospital, and the Visiting Nurses Association of Cape Cod—into a coherent whole that the public would understand and trust.
Challenge
The Healthcare Foundation of Cape Cod, the system's fundraising apparatus, asked Nova to create an annual report that would increase donations, be more user-friendly, and recognize key donors.
Approach
Nova first conducted focus groups to understand what information donors would find most valuable, and then designed an annual report that guided readers through the Foundation's yearly activities. The annual report listed key fundraising events and steps taken during the year to improve area healthcare. The format enabled the Foundation to thank its existing donors while also encouraging further acts of philanthropy. The new report highlighted select donors and the significant improvements their contributions made possible.
Results
Not only was the Foundation of Cape Cod ecstatic with the end product, but donors also fully embraced the new design. As a result, donations to the system increased significantly, both from existing contributors as well as new donors.
The annual report also received a Gold Award from Healthcare Marketing Report's Annual Healthcare Advertising Awards for its innovative design.