Strategy, Execution, and ROI

We FIND Your Starting Point.

We analyze your operation to give you a comprehensive marketing analysis of where your brand stands and where it can shine: against your competition, in the media world, and with your customers. Using a unique approach we call "Retail Detail" we look at your organization through your customers' eyes to see how you measure up. What do they see, hear, smell, touch, taste and feel as they interact with you? We discover the reasons behind every action they take—or don"t take. We"ll prepare a detailed report card outlining strengths and weaknesses.

  • Market analysis
  • Brand analysis
  • Consumer analysis
  • Competitive analysis
  • Focus groups
  • Surveys

We DEFINE Your Niche.

Our analysis leads us to defining your brand. Are you the local family center? The international research center? We'll sharpen your message and image. Once we establish your brand, or customer promise, we define where your opportunities are, set objectives and write a comprehensive action plan. We develop strategies to capitalize on your strengths and improve on your weaknesses.

  • Set objectives
  • Develop strategies
  • Define tactics
  • Create action plan

We REFINE Your Approach.

We evaluate every media tool at our disposal to ensure your message is communicated through the correct channel with maximum exposure to your target markets. That includes everything from brand identity and environmental design to emerging social media and traditional advertising outlets. We'll create bold and unexpected messages to capture attention in a media-saturated world and launch an aggressive campaign to break incorrect perceptions and build credibility.

  • Media analysis
  • Messaging
  • Implementation plan

We DELIVER Results.

We provide analysis and strategies to help organizations achieve marketing, fundraising, and recruiting goals with greater efficiencies, higher quality and lower costs. We look at internal budgets and goals and achieve consenus on marketing strategy. We deliver exceptional creative to ensure that marketing and key messages are remembered, and then monitor the results for ROI, providing detailed results and reporting.

  • Brand & Identity Systems
  • Broadcast Media
  • Internet / Interactive
  • Print Collateral
  • Print Advertising
  • Environmental Design
  • Translation (for marketing media)
  • Tradeshow & Event Marketing